Super developer Emaar Properties has unveiled a villa investment project designed by fashion icon Giorgio Armani.
The Armani Residences, in Marassi, Egypt, will be built in Sidi Abdel Rahman Bay, a picturesque and historic beach.
Around $1.74 billion will be spent on developing the project, which will be a gated community complete with a town centre, marina, golf courses and hotels.
The villa sizes range from 250 to 500 sq m with each unit featuring a private pool.
Giorgio Armani said:
“While designing the residences I integrated several elements that capture the serenity and calm of beach front living.
“I was also keen to present residents with personalised living spaces that conveyed the comfort, simplicity and understated elegance – cornerstones of the Armani Residences offering.”
Armani is also master-designing the furnishing and bespoke finishing of the homes, which will also include automated security systems and temperature control.
Emaar is planning to market the development to international property investors following the success of a similar Armani project in the world’s tallest building, Burj Dubai, UAE.
Sameh Muhtadi, chief executive of Emaar Misr, the firm’s Egyptian subsidiary, said the scheme would build Marassi’s appeal as an
“unparalleled Mediterranean destination on a par with Greek, Italian or French beach resorts.”
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