American buyers looking for homes for sale are increasingly looking to the internet when researching purchases, a new study shows.
A report commissioned by property firm Move shows interest in the real estate market “remains high” despite conditions, with buyers still surfing the web in high numbers.
The study, carried out by GfK Custom Research, shows 61.5 per cent of consumers turn to the internet when checking out home values and 60.9 per cent also look to the web if after homes for sale.
Move president Lorna Borenstein said:
“Consumers are looking for an event, like a new president, to ignite their confidence in the housing market.
“While today’s challenging housing market has affected many, findings from this newest survey tell us the American dream of home ownership is alive and strong.”
Data from the research also shows 53.3 per cent of people use the internet when monitoring house price trends.
Just over 42 per cent also turn to the web to find a real estate agent and 36.3 per cent use it when looking for finance.
The survey also shed light on what people expect from president elect Barack Obama, set to take over the White House in January.
Half of Americans think he should focus on helping foreclosure-threatened homeowners as a priority, while 22 per cent think making mortgages more available should be top of his list.
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