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New homes bold banner: If you lived here you’d be home now!

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A UK developer is hoping to tempt off plan purchases at two apartment buildings with unusual construction banners.

George Wimpey has draped the huge wraps over its landmark ‘Invito’ and ‘Images’ schemes in Gants Hill, Essex, close to two busy commuter roads. They hope to tempt property buyers by declaring “if you lived here, you’d be home by now”.

Units in both off plan schemes start at £112,995 for studio and one-bedroomed apartments. Executives said the two buildings would feature “iconic” architecture when complete and property in the development would benefit from stunning views over London.

George Wimpey, one of Britain’s biggest property builders, said of the unique off plan sales tactic: “The gigantic wraps off Bramley Crescent and Perth Road are visible from the A1400 and the A12, the vast wraps offer a tantalising prospect for commuters.”

Owners of property in the two schemes will be just a few minutes from Gants Hill underground station and five stops from Stratford, for easy access to the city, docklands and 2012 Olympics.

Two-bedroom designs in the ‘Images’ scheme include a spacious living and dining room area with an open-plan kitchen and en-suite master bedroom.

UK off plan property could represent an even bigger bargain in the current British climate, as development slows and house prices drop.

Photo Credit: George Wimpey

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