Tiger Woods is on the branded property development leader board
Even at the best of times, flogging property is not an easy business. Unless you are selling it in Dubai, but that’s a freak of nature. However, not convinced that setting up a plush golfing resort in the hotspot Emirate was going to be enough, developers Tatweer made a phone call to Tiger Woods’ people and teed up a lucrative deal.
The world’s most talented egg-whacker so has his name all over Tiger Woods Dubai, which will be complete next year and feature a championship course, massive club house, boutique hotel and luxury bungalow units. A sales event is taking place this week, just in case signing up a legendary sportsman and building in the most property-obsessed region in the world doesn’t manage to sell a few houses. Not that I’m jealous of Tatweer’s impending success of course.
Pitt and Nicklaus also in the mix
Famous types do seem rather keen to tie up their names with property these days. Tiger has his golfing haven, Brad Pitt is helping US architect GRAFT on a Dubai hotel project for Zabeel Properties, and Jack Niklaus is helping out with his own golfing spread in St Lucia.
Promotional property food chain applies
Of course all of this lot are pretty A-list, so what do you do if you can’t afford them to promote your property investment wonderland? Maybe we’ll start seeing less glamours developments paired with less glamorous celebrities. Big Brother contestants linked to semis in Slough perhaps? If a house doesn’t sell, their punishment could involve being locked up in it together again while no-one watches them.
Technorati Tags: real estate, real estate investing, property, property investment, tiger woods
